China Mobile recently introduced for the CMMB mobile TV business, Analysys International report published yesterday that China Mobile's TD terminals could be bundled with the CMMB mobile phone users experience a short TD plate.

Analysys International says, TD + CMMB the mix to become telecom operators and radio and television sector in the terminal in a bold attempt to effectively use some of the advantages of both resources, in terms of both China Mobile and radio and television more important role, but Overall speaking, TD, and the cooperation of CMMB mobile TV services for the development impact of relatively limited.

First of all, CMMB in the form of value-added services into the mobile business resulted in their co-existence of being marginalized in the trend in the lack of cooperation the right to speak; Second, under a cooperation agreement, CMMB in the three years only choice as the sole co-operation of China Mobile TD Fang, shall not be carried out by other terminal operators in the promotion, faces less terminal operators, technology immaturity, the limited size of such factors as sales constraints; In addition, the combination of the two will have a TV service and mobile phone long boot the contradiction between the affected user experience.