Mobile phone to read as the representative of the mobile data services will become the main battleground for operators. While China Telecom and China Unicom on the iPad is no clear statement of cooperation, but the contest has begun a secret

■ reporter Shen Jia-Jun

China Mobile, begin to exert mobile data services. March 22, China Mobile announced a joint in the wide dissemination of its full commercial mobile TV services. China Mobile for mobile TV subscribers is set at five million. China Mobile CEO Wang Jianzhou last week, "said China Mobile on the Apple's iPhone and iPad are interested in co-operation. IPad can be adopted to expand our mobile reading business." This is the first public move to the third in Apple's pillar-type hardware iPad throw an olive branch, but also the world's largest telecommunications operator to the world's most sought-after of the IT companies to take the initiative. China Mobile sudden onset of edge mobile data services will inevitably lead to a chain reaction throughout the industry.

China Mobile's 3G clients compete for hair strength

China Mobile CEO Wang Jianzhou last week at a press conference in Hong Kong said it would accelerate the move to read, video and music, the pace of penetration of mobile Internet services. And on the introduction of Apple's iPhone negotiations have been carried out for many years, to move the table had offered to join the TD in the next generation of iPhone features, but not yet to get results. He pointed out that by adding technology is not difficult, because BlackBerry has been included in TD technology.

Prior to this, China Mobile China cell phone business has been read, begin to exert. Shanghai's three major brands for mobile users to a mobile phone to read marketing activities, during which the user can containing 50 best-selling book of 1 yuan special district, enjoy the 1 yuan reading a book discounts. It is obvious that the initiative to move the show to the Apple iPad good intentions for the country as well as 3G mobile phones to read mobile data services occupy the high ground laying the groundwork. According to reports, Apple iPad tablet PCs is about three days before the subscription of 15 million units. iPad tablet PCs are expected to reproduce the Apple iPhone is undoubtedly the huge expansion effect sweeping the world.

The lack of TD-Star's flagship terminal, China Mobile in the 3G market, has felt the pressure of competition is not small. In 2009, China Mobile added users to share from 77.8% to the beginning of the end of 47.9%, net profit growth fell to single digits. At the same time, China Telecom, China Unicom, has begun to trot growth. This momentum led directly to getting into the slow growth phase of hair force to move control of the client.

In the mobile television, the apparent speed of moving forward than the other two. Mobile phone television service in the camp, including Dopod, Samsung, Huawei, ZTE, Motorola, Yulong Coolpad, Lenovo Mobile, LG, Qingdao Haier, Qingdao Hisense, Sharp, Jin, Eastcom, Hong Kong and Toshimichi of 14 handset manufacturers. China Mobile is expected this year in support of the business of mobile terminals will be as many as 67 models.

3G terminals that control the industry control

Features 3G data services will become more abundant, operators of mobile communication industry chain leader in the 3G era will increase their grasp of the whole industry chain, while the mobile phone terminal to achieve this depth of customization is the most effective control方式. U.S. Apple iphone mobile phone on its lead in trying to control the future of mobile communications services, thus coveted by operators to control the status of the industrial chain. This is also the national co-operators in negotiations with Apple's biggest tangle where, therefore, the three terminal operators have chosen to customize and co-rain-star combination of end-end solution to the dilemma.

But the star is the savior of the terminal can really do? March 22, in the introduction of China Unicom version of iPhone is not yet over half a year, China Unicom has adjusted its marketing strategies. Netease Science and Technology March 22 survey data showed that despite China Unicom added installment, to pay a deposit and bank guarantees three kinds of "zero Stored purchase" selling the New Deal, but there is still more than the user that it would not Bacheng So to buy Unicom's version of iPhone.

Industry analysts believe that although China Unicom executives said on different occasions "iPhone sales of the overall situation is very healthy," but the introduction of China Unicom in the iPhone is not yet over half of the time that the adjustment of marketing strategy, indicating that the situation is not optimistic about its sales. But the iPhone is indeed evident that enhanced the brand image in China Unicom's 3G to make it a great come from behind momentum of development.

iPad Whispering Whose?

As a larger version of the iPhone, Apple iPad has set off a wave of Tablet PCs, before Apple introduced its new iPad, Microsoft and Hewlett-Packard on 2010CES show the two companies jointly launched the Tablet PC Slate. Although Microsoft released a Tablet PC pre-empt, but compared with Apple's iPad, and has not won much applause. Subsequently, Dell, Sony, Samsung have announced a Tablet PC program. The first smell an opportunity for China Mobile, China Mobile needs the iPad increase in the 3G era right to speak.

In fact, cell phone games, cell phone to read the Internet users and mobile Internet users use the most recent six months, mobile phone applications. In 2009, China Mobile has announced over the next five years will invest 500 million yuan in Zhejiang Province, a base for the construction of mobile phone to read, customized TD reader, and plans in the content, and channels to achieve an overall expansion of the terminal. At the same time, China Telecom in Zhejiang province's mobile phone reading base is bound to compete with China Mobile the front, after China Telecom has said it will be held April 30 to read the official launch of cell phone service.

Public data show that in the next five years, more than 30% of mobile phone users via cell phone to read e-books and digital newspaper  By 2020, China's digital publishing sales will account for 50% of the entire publishing industry.

It is no exaggeration to say that fighting was going on in the competition for 3G customers, while mobile phone to read as the representative of the mobile value-added business competition will become the three major carriers this year and the next few years the main battlefield. While China Telecom and China Unicom on the ipad no clear statement of cooperation, but in a secret trial of strength is already underway.